Most marketing agencies want to do well for their clients, delivering exceptional work on time and going above and beyond. Marketing-Scope-of-Work-Model-CTA However, any collaboration between the agency and the client runs the risk of miscommunication and misunderstanding. Expectations between the two parties can differ, and assumptions such as "I thought you were responsible for this" or "I didn't know about this" can derail a project in a hurry, even when your agency enjoys a good relationship with them. the customer.

This risk highlights the employee email database importance of a scope of work, commonly referred to by its acronym SOW, for marketing agencies. Basically, a SOW is a document that covers the working agreement between your agency and the client. It cuts the legalese from a contract (which is always necessary, of course) to defining the deliverables you'll produce, setting deadlines, and also detailing the client's expectations and goals. SOWs are great for developing a marketing strategy and clearing up any confusion about a project because you can go back to the document to show what you're responsible for and what isn't within your purview. However, creating a SOW can seem daunting because the stakes are so high. Any wrong step with this and you might be forced to work harder; anything vague or haphazard can lead to customer disagreements that can strain the relationship and, unfortunately, diminish the finished product and your reputation even if you were right.

That said, a SOW doesn't have to be scary; if anything, you should expect the settings it provides so you can plan tactics and get down to business. Here are nine tips for creating a scope of work for your marketing agency and the clients to whom you provide excellent service – which will be made even stronger by the existence of the document:1. Know the elements of your marketing agency's scope of work The term “scope of work” is often used in marketing agency discussions, but what exactly is a SOW and how do you write one? Basically, a SOW defines everything that needs to be done on a project, from work details to timelines to conditions and even expected results. In addition to making expectations clear and mutually agreed upon, a SOW protects the agency from the dreaded scope drift, in which nice features, additions, and deliverables bloat a project from what was originally intended – and initially budgeted.