General methods often includes marketing to the masses or includes several products or services in one campaign. With niche marketing however, a person is marketing one product or service, which is known as the niche and they are marketing it to the demographic of people who are the most likely to use their services or buy their product.
Here are some of the advantages of niche marketing: It saves money because the marketer or company is only targeting the people who are the most likely email list to buy the products or use the services. Even though the search engine marketing campaign or online marketing efforts will reach less people than it would with general marketing, the conversion rate is going to be higher.
Less time is wasted when only a specific demographic of Internet users are targeted. It is less confusing to the Internet user when you are only marketing one product, idea or service since it will be very obvious what you are trying to sell or offer. A lot of times with niche marketing, an online marketer can set up PPC ads for a lot cheaper than they could with a broad marketing campaign because less common keywords are used and there are plenty of niches that are not competitive online.