There seems to be no going back on the trend of shopping through social media platforms. According to Statista, market forecasts indicate that the global volume of this type of sales will reach 2.9 trillion dollars in 2026 .
One of the main reasons for the rise of social commerce is Cork Kids Bicycle Shop the personalized shopping experience that users can find in applications such as Instagram, Pinterest and Facebook.
Hyper-targeted ads play an important role in helping businesses target ideal customers. That statement is confirmed by the report that 75% of Gen Z users in the US say that there is a real influence of social ads on their purchase decisions .
It is also worth mentioning the notable growth of visual content formats. Businesses have realized that more and more consumers are engaging with fast video, live streaming, and high-quality images.
Consequently, it's no surprise that 40% of Pinterest users search for products and brands on the image-based platform .
YouTube once again demonstrates the trend for visual content, which is a source of research for 51% of buyers in the US and UK .
The numbers don't lie, so let's not waste any more time and look at some cases of companies that created great social commerce experiences for their customers and prospects.